PBHLT 6240 - Health Communications

The purpose of this graduate course is to provide in depth study of health communications as a strategy for improving the health status of individuals and populations. The culture of health, or lack thereof, can be a function of mass and multimedia which can have positive and negative implications for the public’s health. This seminar will explore theory-driven interventions at both the individual level, as well as population-based approaches. Content will include best practices in: provider-patient communication; improving health literacy; Internet/Mhealth and information technology/electronic messaging; media edutainment or enter-education; health journalism/media advocacy; risk communication; and social marketing. Students will develop health communication interventions as an important element to achieving greater empowerment of individuals and communities.