Course Detail
Units:
3.0
Course Components:
Seminar
Enrollment Information
Enrollment Requirement:
Prerequisites: MKTG 6090 AND OIS 6040.
Course Attribute:
Online MBA
Description
Develops ability to design research to support marketing and business decisions. Stresses design of research strategy, data collection, use of multivariate statistics and computer analysis. Stresses elements of research common not just to marketing but all business research areas.