Course Detail
Units:
1.0 - 4.0
Course Components:
Seminar
Enrollment Information
Enrollment Requirement:
Prerequisites: MKTG 7860 AND PhD Standing OR Instructor Consent
Description
Ph.D. students only. Applied course in interpretive consumer research. Interpretation of primary and secondary tests, including field notes, literature, film, and video sources. Interpretive research project in either micro or macro consumer behavior.