MKTG 6850 - Promotional Marketing

Promotional Marketing is a practical guide to Integrated Marketing Communications designed to assist students in developing and managing communication strategies that will create strong branding messages, which in turn drives customer relationships. The course is designed to assist students in acquiring a working understanding of the relationships and differentiation among communication options such as media, advertising, public relations, sales promotion, sponsorships, events, etc. Students will learn how to apply this knowledge in developing and coordinating communications strategies to build stronger brand relationships.