MKTG 4840 - International Marketing

Globalization requires a firm to think global and act local to compete with the large number of competitors from both the developed and less-developed countries. The Marketing mix (product, channel, promotion, and price) must be managed carefully when exporting, working with a licensing agreement, forming a joint venture, or investing 100% in production facilities abroad. A combination of case studies, videos, special guests, and projects provide a variety of learning experiences. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.