Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3000, 3010 or 3011.
Description
This course uses Excel and other relatively user-friendly software to build models and decision aids to address marketing issues such as segmentation, targeting, and positioning; new product design and development; advertising salesforce, and promotion budgeting; and pricing.