MKTG 7570 - Public-Policy Issues in Marketing

Ph.D. students only. Influence of the social, political, and legal environment on marketing activities. Historical context for various regulations and policies; current issues in social and public policy with implications for marketing. Primary focus is on consumer protection policies and especially those that deal with advertising, labeling, and information disclosure regulations. Theories of consumer information processing, information economics, and industry structure and competition are studied. The ways in which policy issues shape research questions and the ways in which research can influence policy formulation are explored.