Course Detail
Units:
1.5
Course Components:
Lecture
Description
Course examines the realities of CRM-the strategies, products, processes, and people that are making it work and the lessons from those who aren't. Students analyze the role that technology, corporate culture, market segmentation, and metrics play in determining success. It will focus on how to equip and convert front-line, customer-facing employees into a more critical component of the profit model.