Course Detail
Units:
1.5
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: Masters status in the School of Business.
Description
Introduces the basic concepts and tools for formulating business strategy. Focuses on how firms can develop sustainable competitive advantages. Central topics include assessing industry economics and dynamics to identify strategic threats and opportunities, evaluating the profit potential of strategic resources and capabilities. Other topics include assessing actual and potential cost and differentiation advantages, and the impact of technology on strategy.