MKTG 4300 - Internet Marketing

Each era's dominant new technology brings about new marketing capabilities. In the information age, the internet has forced business to consider new ways of carrying out commercial strategies and tactics, and to use new business models in order to compete, both locally and globally. This course looks at this new business environment from theoretical, strategic, and tactical perspectives. The focus is on internet marketing for Business-to-Consumers, and Business-to-Business markets.