Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Course Attribute:
International Requirement
Description
Bases, purposes, and marketing strategies in international trade. Characteristics and requirements of international marketing with concommitant requirements for institutions and activities. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.