MKTG 4020 - Marketing Management

Roll up your sleeves and see the results of your decision-making. This course is a hands-on analysis and actual decision-making journey in marketing strategy. Experience the power of strategy tools such as differentiation and positioning. We additionally study actual case histories and decisions made by real managers and executives--and see how they did. The conclusion of the course provides an opportunity to apply your knowledge of marketing strategy maneuvers and marketing management via computer simulation. Major marketing concepts, principles, and strategy are directly applied.