Course Detail
Units:
0.0
Course Components:
Lecture
Enrollment Information
Course Attribute:
University Connected Learning
Description
Smart marketing is critical to the success of any organization - especially non-profits. This course will teach you how to identify objectives and audiences, evaluate appropriate communication strategies, and choose effective tactics that won't break your budget. Using in-class exercises and actual case studies, you will learn first-hand what works, and how to apply creative marketing principals to your own organization.