MGT 6680 - Product Innovation Consultation

The objective of this course is to provide real-world, hands-on, technology-based product development consulting experience to advanced level MBA students. This year-long course will involve lectures from several experienced guest speakers with expertise on various aspects of innovative product developments such as business plan development, valuation & financial analysis, marketing research, project management, intellectual property and legal issues, and negotiation, teamwork and leadership. MBA students will be assigned as "business consultants" to engineering student-teams working on new product development projects. While the technical nature of product development will be the focus of work performed by engineering students, the MBA student will collaborate with the engineering students to provide a rigorous analysis for the commercial viability of the project, and will advise the project teams on business and management aspects of their projects. Student teams will be jointly supervised by both engineering and business school professors.