HEAPE 301 - Media Strategies for Government Organizations

At first glance, the media and the government appear to make for strange bedfellows. In truth, the media serves to give a face to government organizations even as it allows them to meet deadlines and build relationships--crucial factors in doing a job well. This course will explore the complicated marriage between the media and government organizations. It will reveal the common ground between the two groups as well as the messages that are vital to both.