Course Detail
Units:
3.0
Course Components:
Seminar
Enrollment Information
Enrollment Requirement:
Prerequisite: PhD standing or instructor's consent.
Description
Ph.D. students only. Influence of legal environment on marketing-strategy planning; problems of unfair competition and consumer functioning in marketplace. Traces economic, social, and political history of marketing legislation. Students write proposal for a research project to help shape future policy formulation.