Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: PhD standing or instructor's consent. Background in calculus, basis statistics and basic regression.
Description
Ph.D. students only. Background in calculus, basic statistics, and basic regression. Theoretical and empirical attempts to model important marketing phenomena. Stochastic models of purchase behavior, logic-based models of choice, new-product-forecasting models, decision-calculus models, sales-promotion models, and pricing models.