HEAPE 401 - Working Effectively with the Media, Elected Officials, and Interest Groups

Government entities�just as their corporate counterparts�need to proactively communicate and promote programs and initiatives to the public for ultimate success. Learn how to create a working strategic PR plan and how to harbor support from your many audiences. Through hands-on participation, refine your communications skills that include issue analysis, strategic planning, advocacy building, crisis communications and media relationships. Campaign communications strategy will also be addressed.