MKTG 6300 - Marketing in the Information Age

In the information age many products and services become more information intensive, making it possible to digitize part of their value chains and access them with a network. This course uses reading, cases, guest speaker, and a project to examine the impact of the Internet and related digital technologies on marketing and business. Specifically, it covers the marketing implication of information intensive products and services, business models for the information economy, and use of the Internet to perform marketing functions.