Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: PhD standing.
Description
This course is designed to acquaint students with many of the important topics, scholars, and issues in the field of marketing/consumer behavior. The student also is exposed to the relevant practices, processes, and intellectural and scholarly skills necessary for success in academia and in marketing. Multiple departmental faculty members participate and present in this seminar.