Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Requirement Designation:
Quantitative Intensive BS
Description
Marketing-research strategy and tactics. Scientific process as an aid to decision-making in marketing management. Surveys, experiments, observation methods, and use of secondary data analysis and interpretation. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.