MKTG 3010 - Principles of Marketing

Not open to students who have completed MKTG 1310 for credit. Terminology in marketing and the basics of marketing functions. Market forces and opportunities with reference to social, political, economic, technological, and international forces. Macro- (societal) and micro- (individual firm) implications of the marketing process and marketing decision making. Course is offered in a two-week compressed format during the summer.