Course Detail
Units:
--
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Course Attribute:
University Connected Learning
Writing Emphasis
Description
Psychological, sociological, and anthropological bases of behavior as they relate to purchase and consumption of industrial and consumer goods and services. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.