OSHER 18 - Iconic Brands Examined

What do Tiffany, Nike, Oreos, Mercedes, and Levi all have in common? They are all iconic brands. This course will examine what makes a brand iconic and what can be learned from iconic brands. Today, as competition intensifies and consumers are savvier than ever, a competitive advantage is critical. The focus of this course examines whether having an iconic brand and sustaining relevance becomes a competitive advantage. Iconic brands from a variety of industries and eras will be examined.