MKTG 4740 - Strategic Sales Management

This course is designed to provide a solid foundation for understanding how companies can create value for customers in the highly competitive market place. Emphasis is placed on managerial decision making, how the sales function is aligned to the strategic direction of the firm, the role of technology in sales forced design and management, why the sales force is critical to adjusting to rapidly changing environments, how to apply problem-solving models, how to recruit, select, hire and retain the best sales people, what is required to forecast sales and profits, how to map and measure sales results to increase productivity, what variables drive sales success, as well as what sales incentives and compensations systems that are required to line the sales organization to the strategy of the firm.