Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: Intermediate or Full Major status in the School of Business OR Minor status in Entrepreneurship OR Certificate of Entrepreneurship OR Certificate of Music Entrepreneurship OR Instructor Consent
Description
The content of the course covers two areas: Marketing in resource-constrained context (e.g., startups and small business) and high tech. The format is a mix of lectures and cases. The content includes (but is not limited to) Marketing Basics (The 4 Ps), Branding that Works, Savvy Strategies for Marketing New Products, Small Business Marketing: Viral and Guerrilla Techniques, Special Considerations for High Tech Marketing.