Departmental Advisors
Undergraduate Studies Office
801-581-7853
SFEBB 1120
Ph.D. Program
Lari Frandsen 801-581-8625
Departmental Notes

Management 1010 is now listed as BUS 1010. All business students and all business minor students are required to take this class. BUS 1010 satisfies a general education BF requirement. MKTG 3020 is now listed as MKTG 4020. MKTG 3450 is now listed as MKTG 4450.

For course descriptions and pre-requisite information click on the subject column next to the appropriate catalog number.

THIS DEPARTMENT ENFORCES UNDERGRADUATE PREREQUISITES. Please note that the registration system may not factor in transfer work when determining if prerequisites have been met. If you are unable to register for a course and think you have met the prerequisite(s), please contact an advisor from this department to inquire about obtaining a permission code. You may be administratively dropped from a course if the prerequisite has not been met.

MKTG 231 - 001 Digital Internet Mktg

MKTG 231 - 001 Digital Internet Mktg

  • Class Number: 19285
  • Instructor: PASSEY, TONY
  • Component: Lecture
  • Type: In Person
  • Units: 0.0
  • Wait List: No
  • Fees: $505.00
  • Seats Available: 0

MKTG 300 - 001 Marketing Vision


For non-Business majors only.

MKTG 300 - 001 Marketing Vision

  • Class Number: 19286
  • Instructor: BAI, YE
  • Component: Lecture
  • Type: In Person
  • Units: 0.0
  • Wait List: No
  • Fees: $505.00
  • Seats Available: 2

For non-Business majors only.

MKTG 2310 - 001 Digital Internet Mktg


Apply here and connect your degree with technology. https://eccles.qualtrics.com/jfe/form/SV_bvaECCT4ojw3TuJ. The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login.

MKTG 2310 - 001 Digital Internet Mktg

  • Class Number: 11686
  • Instructor: PASSEY, TONY
  • Component: Lecture
  • Type: In Person
  • Units: 1.5 - 3.0
  • Wait List: No
  • Seats Available: 47

Apply here and connect your degree with technology. https://eccles.qualtrics.com/jfe/form/SV_bvaECCT4ojw3TuJ. The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login.

MKTG 3000 - 001 Marketing Vision


For non-Business majors only.

MKTG 3000 - 001 Marketing Vision

  • Class Number: 11689
  • Instructor: BAI, YE
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 0

For non-Business majors only.

MKTG 3000 - 002 Marketing Vision

MKTG 3000 - 002 Marketing Vision

  • Class Number: 19375
  • Instructor: SUN, HONGYE
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 3040 - 001 Princ Of Marketing

MKTG 3040 - 001 Princ Of Marketing

  • Class Number: 18813
  • Instructor: PARK, JOOWON
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Fees: $41.18
  • Seats Available: 26

MKTG 3040 - 002 Princ Of Marketing

MKTG 3040 - 002 Princ Of Marketing

  • Class Number: 18814
  • Instructor: PARK, JOOWON
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Fees: $41.18
  • Seats Available: 0

MKTG 3040 - 003 Princ Of Marketing

MKTG 3040 - 003 Princ Of Marketing

  • Class Number: 18815
  • Instructor: WU, ALISA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Fees: $41.18
  • Seats Available: 29

MKTG 3040 - 004 Princ Of Marketing

MKTG 3040 - 004 Princ Of Marketing

  • Class Number: 18816
  • Instructor: WU, ALISA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Fees: $41.18
  • Seats Available: 0

MKTG 3040 - 005 Princ Of Marketing

MKTG 3040 - 005 Princ Of Marketing

  • Class Number: 18817
  • Instructor: MASTERS, TAMARA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 7

MKTG 3040 - 006 Princ Of Marketing

MKTG 3040 - 006 Princ Of Marketing

  • Class Number: 18818
  • Instructor: PARK, JOOWON
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Fees: $41.18
  • Seats Available: 22

MKTG 3040 - 007 Princ Of Marketing

MKTG 3040 - 007 Princ Of Marketing

  • Class Number: 18819
  • Instructor: MASTERS, TAMARA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 0

MKTG 4020 - 001 Marketing Management

MKTG 4020 - 001 Marketing Management

  • Class Number: 9769
  • Instructor: MASTERS, TAMARA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 0

MKTG 4020 - 002 Marketing Management

MKTG 4020 - 002 Marketing Management

  • Class Number: 19947
  • Instructor: JAYARAJ, JACK
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 51

MKTG 4310 - 001 Digital MKTG & Analytic


The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4310 - 001 Digital MKTG & Analytic

  • Class Number: 6456
  • Instructor: PASSEY, TONY
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 40

The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4310 - 002 Digital MKTG & Analytic


The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4310 - 002 Digital MKTG & Analytic

  • Class Number: 18811
  • Instructor: PASSEY, TONY
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 18

The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4350 - 001 CRM and Database Mktg

MKTG 4350 - 001 CRM and Database Mktg

  • Class Number: 18812
  • Instructor: WATT, ANDREW
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 32

MKTG 4450 - 001 Marketing Research

MKTG 4450 - 001 Marketing Research

  • Class Number: 1052
  • Instructor: BANKER, SACHIN
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 28

MKTG 4450 - 002 Marketing Research

MKTG 4450 - 002 Marketing Research

  • Class Number: 12130
  • Instructor: BANKER, SACHIN
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 13

MKTG 4450 - 003 Marketing Research

MKTG 4450 - 003 Marketing Research

  • Class Number: 11691
  • Instructor: BANKER, SACHIN
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 24

MKTG 4500 - 001 Intro To Advertising

MKTG 4500 - 001 Intro To Advertising

  • Class Number: 13510
  • Instructor: MUKAI, KEVIN
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 32

MKTG 4510 - 001 Advertising Management

MKTG 4510 - 001 Advertising Management

  • Class Number: 12917
  • Instructor: HOWE, DAVID
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 11

MKTG 4520 - 001 Advertising Creative


The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4520 - 001 Advertising Creative

  • Class Number: 12364
  • Instructor: Brown, Ryan
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 20

The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 4530 - 001 AdThing Experience


This course will meet in Union 321. Please contact Bill Oakley (Bill.Oakley@Eccles.Utah.edu) if interested in this course. There will be an application process for enrollment.

MKTG 4530 - 001 AdThing Experience

  • Class Number: 13593
  • Instructor: Brown, Ryan
  • Component: Lecture
  • Type: In Person
  • Units: 1.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 29

This course will meet in Union 321. Please contact Bill Oakley (Bill.Oakley@Eccles.Utah.edu) if interested in this course. There will be an application process for enrollment.

MKTG 4600 - 001 Marketing Analytics

MKTG 4600 - 001 Marketing Analytics

  • Class Number: 18810
  • Instructor: GU, TIANYU
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 36

MKTG 4700 - 001 Entrepreneurial Mktg

MKTG 4700 - 001 Entrepreneurial Mktg

  • Class Number: 12915
  • Instructor: DAVIS, JEFF
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 4

MKTG 4720 - 001 Personal Selling

MKTG 4720 - 001 Personal Selling

  • Class Number: 11690
  • Instructor: Seninger, Glenn
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 5

MKTG 4720 - 002 Personal Selling

MKTG 4720 - 002 Personal Selling

  • Class Number: 14725
  • Instructor: Seninger, Glenn
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 23

MKTG 4740 - 001 Strategic Sales Mgt

MKTG 4740 - 001 Strategic Sales Mgt

  • Class Number: 18808
  • Instructor: Seninger, Glenn
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 16

MKTG 4760 - 001 Sales Technology

MKTG 4760 - 001 Sales Technology

  • Class Number: 11688
  • Instructor: ADAMSON-SCHWISOW, RITA
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 14

MKTG 4780 - 001 Sports Marketing

MKTG 4780 - 001 Sports Marketing

  • Class Number: 14932
  • Instructor: RUECKERT, MICHAEL
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 26

MKTG 4810 - 001 Brand Management

MKTG 4810 - 001 Brand Management

  • Class Number: 11687
  • Instructor: BARTH, GRANT
  • Component: Seminar
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 0

MKTG 4840 - 001 International Marketing

MKTG 4840 - 001 International Marketing

  • Class Number: 11894
  • Instructor: DOWLING, PAUL
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 51

MKTG 4840 - 002 International Marketing

MKTG 4840 - 002 International Marketing

  • Class Number: 11893
  • Instructor: DOWLING, PAUL
  • Component: Lecture
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 9

MKTG 4880 - 001 Marketing Internship


Application for an Internship must be submitted. See https://eccles.utah.edu/students/business-career-services/career-preparation/internships/marketing-internship-academic-credit/ for details

MKTG 4880 - 001 Marketing Internship

  • Class Number: 2658
  • Instructor: DOWLING, PAUL
  • Component: Practicum
  • Type: In Person
  • Units: 3.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 8

Application for an Internship must be submitted. See https://eccles.utah.edu/students/business-career-services/career-preparation/internships/marketing-internship-academic-credit/ for details

MKTG 5000 - 090 Marketing Management


This is an online course, which does not have a specific meeting time or location throughout the semester. For additional information, please visit https://online.utah.edu/about-online-learning/ . The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 5000 - 090 Marketing Management

  • Class Number: 7467
  • Instructor: DOWLING, PAUL
  • Component: Lecture
  • Type: Online
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 59

This is an online course, which does not have a specific meeting time or location throughout the semester. For additional information, please visit https://online.utah.edu/about-online-learning/ . The course fee covers digital course materials through the Inclusive Access program. Students may request to opt out here: https://portal.verba.io/utah/login

MKTG 6487 - 001 Intro to Bus Analytics


Session I. Class meets Jan. 9, 16, 23, 30; Feb. 6. MSBA students can self-enroll. Other students, submit this form to request a seat in this class: https://eccles.qualtrics.com/jfe/form/SV_2cssBk96XolumZE. To determine the last day to drop this miscellaneous course, see http://registrar.utah.edu/handbook/miscellaneous.php.

MKTG 6487 - 001 Intro to Bus Analytics

  • Class Number: 12027
  • Instructor: PUGSLEY, STANFORD
  • Component: Lecture
  • Type: In Person
  • Units: 1.5
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 44

Session I. Class meets Jan. 9, 16, 23, 30; Feb. 6. MSBA students can self-enroll. Other students, submit this form to request a seat in this class: https://eccles.qualtrics.com/jfe/form/SV_2cssBk96XolumZE. To determine the last day to drop this miscellaneous course, see http://registrar.utah.edu/handbook/miscellaneous.php.

MKTG 6487 - 090 Intro to Bus Analytics


Session I. Class meets Jan 6-Feb. 9. MSBA students can self-enroll. Other students, submit this form to request a seat in this class: https://eccles.qualtrics.com/jfe/form/SV_2cssBk96XolumZE. To determine the last day to drop this miscellaneous course, see http://registrar.utah.edu/handbook/miscellaneous.php. This is an online course, which does not have a specific meeting time or location throughout the semester. For additional information, please visit https://online.utah.edu/about-online-learning/. Optional weekly webinar scheduled for W 3:45-4:45.

MKTG 6487 - 090 Intro to Bus Analytics

  • Class Number: 12026
  • Instructor: WEBB, JEFF
  • Component: Lecture
  • Type: Online
  • Units: 1.5
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 36

Session I. Class meets Jan 6-Feb. 9. MSBA students can self-enroll. Other students, submit this form to request a seat in this class: https://eccles.qualtrics.com/jfe/form/SV_2cssBk96XolumZE. To determine the last day to drop this miscellaneous course, see http://registrar.utah.edu/handbook/miscellaneous.php. This is an online course, which does not have a specific meeting time or location throughout the semester. For additional information, please visit https://online.utah.edu/about-online-learning/. Optional weekly webinar scheduled for W 3:45-4:45.

MKTG 6750 - 090 Mktg to Organizations


PMBA Session II & III. Class meets Feb 24, March 3, 10, 17, 24, 31, April 7, 14, 21, & 28.

MKTG 6750 - 090 Mktg to Organizations

  • Class Number: 18809
  • Instructor: OOMRIGAR, JONATHAN
  • Component: Discussion
  • Type: Online
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 32

PMBA Session II & III. Class meets Feb 24, March 3, 10, 17, 24, 31, April 7, 14, 21, & 28.

MKTG 6810 - 090 Brand Management


PMBA Session I and II: Class meets Jan 6, 13, 27, Feb 3, & 10 (No class Jan. 20) Feb 24, March 3, 10, 17, 24, 31.

MKTG 6810 - 090 Brand Management

  • Class Number: 18820
  • Instructor: Thomas, Andrea B
  • Component: Seminar
  • Type: Online
  • Units: 3.0
  • Requisites: Yes
  • Wait List: Yes
  • Seats Available: 28

PMBA Session I and II: Class meets Jan 6, 13, 27, Feb 3, & 10 (No class Jan. 20) Feb 24, March 3, 10, 17, 24, 31.

MKTG 7840 - 001 Marketing Models I

MKTG 7840 - 001 Marketing Models I

  • Class Number: 14775
  • Instructor: GU, TIANYU
  • Component: Seminar
  • Type: In Person
  • Units: 1.0 - 4.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 10

MKTG 7910 - 002 Special Study

MKTG 7910 - 002 Special Study

  • Class Number: 11685
  • Instructor: CARSON, STEPHEN
  • Component: Independent Study
  • Type: In Person
  • Units: 1.0 - 9.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 7910 - 003 Special Study

MKTG 7910 - 003 Special Study

  • Class Number: 16753
  • Instructor: GU, TIANYU
  • Component: Independent Study
  • Type: In Person
  • Units: 1.0 - 9.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 7910 - 004 Special Study

MKTG 7910 - 004 Special Study

  • Class Number: 16755
  • Instructor: MISHRA, ARUL
  • Component: Independent Study
  • Type: In Person
  • Units: 1.0 - 9.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 7910 - 005 Special Study

MKTG 7910 - 005 Special Study

  • Class Number: 16777
  • Instructor: CHATTERJEE, PROMOTHESH
  • Component: Independent Study
  • Type: In Person
  • Units: 1.0 - 9.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 7970 - 002 Thesis Research-Ph D

MKTG 7970 - 002 Thesis Research-Ph D

  • Class Number: 11259
  • Instructor: CARSON, STEPHEN
  • Component: Thesis Research
  • Type: In Person
  • Units: 1.0 - 9.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5

MKTG 7990 - 001 Cont Reg-Ph D

MKTG 7990 - 001 Cont Reg-Ph D

  • Class Number: 6516
  • Instructor: CARSON, STEPHEN
  • Component: Continuing Registration
  • Type: In Person
  • Units: 0.0
  • Requisites: Yes
  • Wait List: No
  • Seats Available: 5