MKTG 6715 - Entrepreneurial Marketing

In this course students apply the principles of marketing that they have been taught in MKTG 6090 to the special case of small businesses, which have limited financial and human resources and thus cannot use the same marketing tactics that are available to large firms. Student teams analyze the marketing strategies and programs of a local small business throughout the semester, culminating in the development of a marketing program and plan that better utilizes the firm's resources to grow the business. This plan is presented to the business during finals week.