MHA 6550 - Marketing for Health Professionals

Designed to introduce students to the unique nature of marketing in the healthcare sector. Marketing theory and methods are applied to health services, programs and medical practice. Special needs and difficult challenges in healthcare marketing are discussed and the needs and perspectives of the multiple stakeholders involved in healthcare are considered. Issues relevant to effective program design, distribution, pricing and promotion are studied with emphasis on marketing research and its role in improving these activities. Considers emerging trends in healthcare. Uses case studies and group projects.