Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in QAMO OR Full Major status in Design)
Description
This course introduces undergraduate students to the managerial decision making process pertaining to marketing communication. The topics covered in this course are traditional advertising, internet based communication tools, and sales promotion. This course also covers several contemporary trends in the field of marketing communication. Along with lecture, this course utilizes case studies, real world examples and group assignments to enhance learning of the key concepts.