Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: "C-" or better in MKTG 6090.
Description
Provides an advanced forum for students to deepen their understanding of contemporary marketing and to develop skills for successful segmentation and targeting. Topics include areas such as new product development and introduction, B2B and B2C strategies, and using cluster analysis with primary data for segmentation strategies.