ACCTG 6052 - Accounting Communications

Communication effectiveness is crucial for leaders in today’s complex business climate. Research spanning several decades consistently has shown that leaders with strong communication skills are more likely to receive job offers and promotions, and they are more successful when faced with a wide range of leadership challenges such as motivating and coaching others, resolving conflicts, and delivering negative messages. This course covers communication topics including: advanced public speaking and persuasion, strategic business writing (business proposals, email, social media), and effective interpersonal communication. Students will learn strategies that will enable them to integrate ethos, pathos, and logos into their organizational communication, adapt their message to their specific audience (using cultural and emotional intelligence), manage adversarial audiences, develop a proficiency in tailoring one’s communication style to the intended audience, and express data clearly.