Course Detail
Units:
0.0
Course Components:
Lecture
Enrollment Information
Course Attribute:
University Connected Learning
Description
This course introduces undergraduate students to the managerial decision making process pertaining to marketing communication. The topics covered in this course are traditional advertising, internet based communication tools, and sales promotion. This course also covers several contemporary trends in the field of marketing communication. Along with lecture, this course utilizes case studies, real world examples and group assignments to enhance learning of the key concepts.