MKTG 4380 - Pricing and Revenue Management

This course focuses on business pricing strategies and tactics from both theoretical and applied managerial perspectives. Substantial content of the course concentrates on how firms attempt to capture value, as well as profits, in the revenues that they earn. Additional focus will be placed on pricing dynamics and the reaction to and by competitors at the firm and product level. The materials used in the course are intended to provide a comprehensive exposure to making managerial pricing decisions. Students will be expected to understand theoretical pricing concepts and, more importantly, apply them to a variety of applied marketing scenarios. The course will cover pricing examples from a number of different industries.