PRT 5610 - Social Media in International Tourism

This course investigates the influence of current trends/issues and the role of social media in shaping the demand for international tourism. The case study method will be used to examine issues from the perspective of the international tourist, the business manager, host community members, and government officials. Global tourism is a dynamic phenomenon influenced by global events, social media, and tourism demand, therefore the topics may vary. Students will participate in a social media campaign related to a current trend/issue in international tourism.