Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: (Member of the Business Scholars program OR Member of Honors College) AND Full Major status in the David Eccles School of Business AND UofU GPA ≥ 3.5 AND "C-" or better in(FINAN 3040 OR 3041) AND (MGT 3680 OR 3681) AND (MKTG 3010 OR 3011).
Course Attribute:
Honors Course
Description
This course focuses on understanding the key functional, business, and corporate decisions that affect the long-term position of the firm. The central concept of this course is competitive strategy, involving the use of critical resources over long periods of time to attain specific goals and objectives. Students look at both the internal structure of the firm and the external dynamics of the macro and industry environments. Taught primarily through cases and involves substantial class discussion and writing.