MKTG 484 - International Marketing

This course aims to develop students' analytical, decision making, and communication skills related to marketing management in a global economy. Students learn major international marketing concepts and develop cross-cultural sensitivities and skills that will enable the to identify, analyze, and solve international marketing problems. Students acquire the necessary tools to analyze the potential of foreign markets, and develop marketing strategies for local conditions. Marketing challenges are presented from a practical managerial perspective. The course uses a combination of lectures, discussions of readings, in-depth case analyses, and a final project.