PROEA 870 - Content Marketing and Management Certificate

This course will prepare graduates for a career in content marketing. They will develop technical skills related to planning, problem solving, and decision making in content management and content marketing. Students will learn how to construct a content marketing strategy to connect an organization with its audience, plan and distribute content across multiple channels and use analytics to refine your content strategy and measure its success. They will create a content marketing plan for a brand and harness social media tools harness tools. They will leverage digital technology to support your company mission and manage customer conversations across channels.