LLWRC 864 - Copywriting 101

Copywriting is the magical art of writing that inspires your audience to take action. Good copywriting can entice someone to buy your product, read your blog, follow you on social media, attend a non-profit event, donate to a political party, or change personal habits. In this day and age where self-promotion is the key to success in nearly every field, a solid grasp of copywriting is crucial to set you or your brand apart. Learn the importance of finding and writing in a unique and engaging voice, and how to retain that voice while adjusting the tone for various goals. Through readings and writing exercises, you'll discover the importance of catchy titles, value propositions, hooks, nailing your call-to-action, using speech writing techniques to influence emotions and, above all, how to get your audience to trust you.