MKTG 7810 - Consumer Behavior Research in MKTG

The goals of this seminar are to cover major research areas in consumer behavior, expose students to the latest research in marketing and social psychology, and examine factors that can help in understanding what it takes to be a successful academic in the field of consumer behavior. For each topic covered in this seminar the assigned articles will both give a historical perspective on how that area has evolved and an idea of what is currently interesting to researchers. Topics can include motivated reasoning, non-conscious influences, consumer choice, goal theory, embodied cognition, cognitive biases, self regulation, decision neuroscience, and emotions.