MKTG 6620 - Analytics Applications of Machine Learning

Business Analytics is a strategic asset that offers unique opportunities for competitive advantage. It lives at the crossroads of business and technology. As technologies transform the marketplace, companies across the globe are collecting an enormous amount of data that can be used to predict the consequences of alternative courses of action and guide decision-making. The objective of this course is to i) demystify the world of big data analytics and ii) show applications of analytic tools across everyday business decisions. Some fo the topics discussed will be applications of supervised, unsupervised machine learning, outlier analysis, and adaptive learning.