COMM 6117 - Health Campaigns and Media

Meets with COMM 5117. This course aims to introduce the student to the theories, research and practice of health communication campaigns, including theories of health behavior change, campaign processes and stages (including planning, implementation, and evaluation), audience analysis, effective uses of media strategies (such as emotional appeal, framing) and media channels, and health promotion through media advocacy. Through this course the student will attain a solid knowledge about health communication campaign as well as develop the skill set that will be useful to a professional career in health communication.