ENTP 5776 - Entrepreneurial Analytics

The emphasis in this course in on learning how to test business ideas, size markets, design performance measures to improve ideation, design surveys, and interpret different types of data to improve the chances of startup success. Entrepreneurial Analytics introduces a set of foundational skills that enable individuals and teams to evaluate business ideas in entrepreneurial settings. This setting provides a unique context because actors (1) often operate under conditions of uncertainty in which traditional approaches such surveys, data gathering, and analysis are difficult to execute and interpret; and (2) have severe resources constraints. Students will design, run, and interpret cheap, interactive experiments that simultaneously validate and reveal new insights.