ENTP 5771 - Business Model Innovation

Business Model Innovation establishes the links between entrepreneurship, innovation, and strategy by examining value creation, profit models, and competitive advantage. The course will cover the most common types of business models and push students to develop new models so that they may launch ventures that compete with incumbent firms in such a way as to maximize their opportunities to create sustainable competitive advantages. Students will apply course concepts to their own new venture ideas and areas of interest. In addition, students will learn how to use business model innovation to reinvigorate established firms.