Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in ((MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the School of Business) OR Full Major status in Design.
Description
In this class, students develop and present a one-year, integrated advertising plan for a client. Two student agencies (teams) compete in pitching to each client. The winning agency then presents to advertising executives representing two of four Utah advertising agencies. Agency representatives choose a final, winning agency. Among other skills, the course teaches students to apply advertising theory and strategy, establish good client-agency relationships, and deal with production suppliers and media organizations.