COMM 3690 - Making Brands Stick

Thousands of years ago, skilled craftspeople began imprinting -- or branding -- their work with identifiable logos. This practice has evolved to become a central approach to strategic communication. In this course, students learn about the history, practice, and theory of brand communication. The course will focus primarily on identifying aspects of branding that increase the efficacy of the strategy. This course is suitable for students within the Communication major, as well as those with interests in marketing, advestising, public relations, or graphic design.