ENTP 2010 - Entrepreneurial Marketing

The content of the course covers two areas: Marketing in resource-constrained context (e.g., startups and small business) and high tech. The format is a mix of lectures and cases. The content includes (but is not limited to) Marketing Basics (The 4 Ps), Branding that Works, Savvy Strategies for Marketing New Products, Small Business Marketing: Viral and Guerrilla Techniques, Special Considerations for High Tech Marketing.