PROED 510 - Your One-Year Marketing Plan

Developing a marketing plan is the first step in becoming a marketing-focused organization, a step that strengthens and positions your organization to better fulfill its mission. Your organization has a group of customers it serves and you need a plan to find these folks with the right message and in the most cost-effective way. Like for-profit institutions, you still need to convince your customers to use or fund your services. A marketing plan is the road map to help you meet these goals and objectives. Join us as we create a concrete and practical plan with measurable objectives for your organization.