EDTEC 479 - Building Successful Email Newsletters and Campaigns

Learn to design and code an HTML email newsletter, including setting for the final dimensions and color palette, placing images, including links and creating code structures of the HTML and TXT files. We will introduce the fundamentals of email marketing, including the differences between HTML email and web pages; how to code emails that display properly on receipt; ways to stay current with HTML email standards and capabilities; and analyze on-line resources to manage your email campaign. Completion of HTML5/XHTML class or instructor approval is required.