Course Detail
Units:
0.0
Course Components:
Lecture
Enrollment Information
Course Attribute:
University Connected Learning
Description
Crafting the right message for the right audience and delivering it via the right tools is a critical component to success for any organization including nonprofits. This hands-on course will help you develop compelling and actionable marketing messages, understand how to identify and segment your audience, choose the right platforms and technologies and create an engaging, impactful dialogue. You will finish the course with a framework, draft messaging and class feedback to help improve your marketing impact.